Mexicos Current Electronic Media - 1468 Words

(†¦) Most dangerous country in the western hemisphere for the media, as the reporter without borders describes Mexico (Mexico Profile - Media). Due to the increase of deaths among reporters it becomes a risk to gather news for Mexican citizens. However, the growth of media continues to increase throughout Mexico. Despite the number of deaths among reporters media is still prominent in the country. Mexico s mass media is similar to the United States in most ways. In contrast to the U.S., Mexico s government has control and influence on the media that s broadcasted. To better understand the past and future development of Mexico s mass media, this paper will outline the historical expansion of Mexico’s Media, Mexico’s current†¦show more content†¦Being the country with the second highest number of Catholics--Mexican citizens remain hopeful. From 1929 to 1980, Mexico held the longest-ruling party in the world called the Partido Revolutionario Institutional (PRI), or the Institutional Revolutionary Party. The PRI dominated the political institutions in Mexico. It was a party that included all significant figures in the national and local politics. The PRI funded the media during its time in power, and enabled them to control what was being said and presented about the Mexican government. Resources say that the PRI would spy on the journalists using the national intelligence agency (Hallin 87). The lack of professionalism and higher education also hindered the opportunity for journalists to be seen as respectable and credible to the public. In the 1950’s, Televisa, the first Latin American television network was created and funded by the PRI. Televisa continues to be the largest television network in Latin America today; however, due to its ties with the PRI during the 1950’s, Televisa is still seen as a gov ernment affiliated network. In Daniel C. Hallin’s article, â€Å"Media, Political Power and Democratization in Mexico,† he goes into further detail on how Televisa openly supported PRI during the electoral campaign. In 1988, the ruling party [PRI] faced its toughest competitor, Cuatemoc Cardenas Solorzano, from the small leftist party. During the electoral race, Televisa devoted 80% to the

Pride and Prejudice Research Paper - 2598 Words

Amber Kakish Professor Davis English 1A 12 December 2011 A Progressive Work in a Conservative Time Pride and Prejudice, a Jane Austen novel, is one of the most classical pieces of literature in history. It has been evaluated and critiqued a countless number of times, and has been adapted into several films. It can be argued that there is a lot to be retained by readers from this literary work, an important message that can be passed down from generation to generation. During Jane Austen’s time, in the early 1800’s, women were around to be married off, bear children, and cater to their man. Men were meant to work and instruct their women, and the more money you had, the more respected you were. A woman’s goal in life was to marry†¦show more content†¦At this point in the novel, Mrs. Bennet knows absolutely nothing about this man that she is more than willing to let one of her daughters go off with, other than his income and the existence of his wealth; yet she is still certain that it is a fantastic idea for on e of her daughters to end up with him. It is extremely relevant that Mrs. Bennet pays no mind to which daughter should be with him- it simply does not matter to her. She takes no time to think of which daughter may like him best or if any of them will even like him at all. She is primarily concerned with the surface level issues of her society, and the importance of marrying well in society without regard to the compatibility of the two people. All that matters to Mrs. Bennet is social ranking, wealth, and marriage. While these are all extreme conservative views, Austen is actually mocking Mrs. Bennet with the exaggerative manner in which she has Mrs. Bennet go about life. Austen describes Mrs. Bennet as â€Å"a woman of mean understanding, little information, and uncertain temper. When she was discontented she fancies herself nervous. The business of her life was to get her daughters married; its solace was visiting and news† (4). A woman of â€Å"little information† can only mean a woman without much of a brain or smarts. The fact that Austen would describe a character with such conservative views as an ignorant being proves that Austen’s goal of Pride and Prejudice was to stray away from conservativeShow MoreRelatedPride and Prejudice Research Paper2328 Words   |  10 PagesReasons for Marriage Jane Austen published one of her most famous works, Pride and Prejudice, in 1813 and it addresses many issues that are still around today. Jane Austen would often put many of her own personal qualities in some of her created characters. One such character is Elizabeth Bennet, the protagonist in Pride and Prejudice. Elizabeth is the second out of five siblings, who are all women. Elizabeth is witty, intelligent, loves to read, and believes in marrying for love, just as JaneRead MoreThe Function and Importance of Letters in Jane Austens Pride and Prejudice1272 Words   |  5 PagesThe Function and Importance of Letters in Jane Austens Pride and Prejudice Introduction In her classic novel, Pride and Prejudice, Jane Austen describes the tribulations of Elizabeth Bennett, one of five sisters, as she struggles to navigate the social mores and values of early 19th century England. During this period in history, correspondence was almost entirely through written letters but the postal system in London made deliveries a dozen times a day, meaning that it was possible to writeRead MoreLiterary Analysis : Pride And Prejudice 1420 Words   |  6 PagesLiterary Analysis Research Paper MLA format Minimum requirements: Pages 1-5 (Include at least one parenthetical citation for each source listed on Works Cited page.) Author/biographical writing style Short summary of 10 sentences using plot diagram Setting Major characters Theme Symbols/motifs Literary prose techniques Prose analysis Page 6 Reflections – your opinion of author novel (see your reaction journal) Page 7 Works Cited (minimum of 5 reliable sources) Felicia L. Cridland ProfessorRead MoreRace Relations And Social Inequality1610 Words   |  7 PagesIntroduction This Paper was written to discuss social inequality related to race relations. By comparing two articles â€Å"Ethno-Racial Attitudes and Social Inequality† and â€Å"What happens before? A field experiment exploring how pay and representation differentially shape bias on the pathway into organizations† this paper will explore racial social injustices with the intent to showcase the thinking about race relations and social inequality. Points of InterestRead MoreCivil War Movement : Martin Luther King Jr Malcolm X1212 Words   |  5 PagesEmuna Korenblit Research paper History 11.21 December 23, 2014 Civil War Movement: Martin Luther King Jr/ Malcolm X Many years after blacks had received citizenship and the right to vote there was still much bias against them. Because of their skin color African Americans hadn’t been treated fairly and did not haveRead MoreDiscrimination And Prejudice And Discrimination Essay1672 Words   |  7 PagesPeople can be can be prejudice or be discriminatory towards anyone for any reason. Prejudice and discrimination are two very different things, prejudice is the unfair feeling of dislike for a person or group because of their race, sex religion, etc. Discrimination is the unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex. It can occur anywhere, in the workplace, shops, restaurants, schools or just walking down the street. OneRead MoreImpact Of Langston Hughess Contribution To Harlem Renaissance1697 Words   |  7 Pageswhere great artist hail from. The major boom in the Cultural Revolution was realized in the 1920s and it became popularly known as the â€Å"Harlem Renaissance† or â€Å"The New Negro movement†. This is a particular era that the African American people draw pride in. the era saw a cultural, social, music and art explosion of epic proportions. This was aimed at shifting the stereotypical view of black people as uneducated, intellectually deprived farmers to one of a complex, organized and intellectually equalRead MoreFrederick Douglass Should Be Considered A Maryland State1471 Words   |  6 Pagessociety at large are that, he achieved his elevation from a despised African-America slave into a figure of reference through his native energy, that was guided by wisdom and prudence. This research papers seeks to establish an argument that Frederick Douglass should be considered a Maryland State Author. The paper will establish that Frederick Douglass was born in Maryland and he used his impeccable skill s as a journalist, an orator, and a writer to fight for the rights of African-Americans, includingRead MoreLiterary Devices in Pride and Prejudice8198 Words   |  33 PagesUniversity named after K. Karasaev The Faculty of European Civilizations The English Language Department â€Å"Peculiarities of the Lexical Stylistic devices (Metaphor, metonymy, irony, simile, epithet) in the novel â€Å"Pride and Prejudice† by Jane Austen† DIPLOMA PAPER Scientific Supervisor: E. B. Jumakeeva Done by: Satarova Rahat, group: A08-2 Contents: Pages: Introduction Chapter I. GeneralRead MoreMy Writing Of Writing And Writing863 Words   |  4 Pages write biographies for famous writers, and research topic essays. Once, our teacher asked us to write an essay after reading the book Notre Dame De Paris, I have gotten completely lost on how to write after reading the book. At that time, I can only put the feelings I have experienced myself into words. The experiences of others could not have enough impact on me for me to be able to summarize my thoughts. I struggled and only received a C on that paper. At the age of 14, I came to America for high

Aaron Burrs Disgrace in the Burr Conspiracy Essay

Aaron Burr had been Vice President during the ï ¬ rst administration of Thomas Jefferson. In the summer of 1804, Burr killed his rival Alexander Hamilton in a duel, an event that effectively ended Burr’s career in national politics. Three years later, he was on trial, charged with the capital crime of treason by the government headed by Jefferson, his former partner in political ofï ¬ ce. Presiding over the trial was John Marshall, Chief Justice of the United States. Finally, there was James Wilkinson, general of the army, once Burr’s associate and at trial his chief accuser. With these principal players, the trial in the U.S. Circuit Court at Richmond was as much high political and personal drama as it was a judicial proceeding The Burr†¦show more content†¦He continued to sound out potential backers for his military expedition. In western Pennsylvania, hoping to enlist the support of influential Colonel Morgan and his two sons, Burr made the fatal mistake of expressing plans which his host found shocking. Morgan wrote a letter to President Jefferson summarizing his conversation with Burr, setting in motion the effort that would eventually put an end to Burrs dreams and lead to his arrest and trial. (Linder, 2001) In November a militia detachment caught up with Burr on the west bank of the Mississippi. Burr was handed a letter from the Governor of Mississippi demanding his surrender. He responded to the letter by denouncing Wilkinson whose perfidious conduct had completely frustrated his projects.† The next day Burr met with the Governor who convinced him to surrender. A grand jury in Washington declared Burr not guilty of any crime or misdemeanor against the United States. The jury went on to condemn the arrest, suggesting that it had given cause to the enemies of our glorious Constitution to rejoice.(Landen, 2001) Once additional information about Burrs activities became known, a new warrant was issued for his arrest in mid-February. Burr was taken to Fort Stoddart for two weeks and then sent by a nine-man military guard on a one-thousand mile horseback trip to Richmond, where he would stand trial for treason. Article

The Impact Of Art Through The Eyes Of Holocaust - 2041 Words

Alex Harvey 23 March 2015 The Impact of Art through the Eyes of Holocaust Inmates/Non-Inmates While there are many surviving documents from the Holocaust, arguably the most important sources are witness testimonies, which are accessible to us through the medium of art. In chapter one â€Å"I am a Camera† in Depiction and Interpretation: The Influence of the Holocaust on the Visual Arts, Ziva Amishai-Maisels discusses two categories of artists: â€Å"inmates† who were actual witnesses to the atrocities, and â€Å"non-inmates†. In this essay, I will explore and contrast the ways in which inmates and non-inmates represented the Holocaust and the Jewish people; for inmate artists, their stylistic choices were influenced by their motivation to resist dehumanization and maintain their dignity by using these works to affirm their life, and non-inmate subject matter reflects themes such as anger towards Hitler and Jewish resistance. I will contrast non-inmate artists Max Weber and William Gropper with inmate artists Bedrich Fritta and Leo Haas to argue that wh ile some may feel that there is no way that Holocaust art can represent what life was like for those who lived through the Holocaust, art by inmates is able to provide an in-depth understanding of Holocaust experience in ways that non-inmate art cannot. Inmates The Theresienstadt camp was a model camp in Czechoslovakia where prominent Jews were chosen to work, specifically commissioned artists. In this camp where Bedrich Fritta and LeoShow MoreRelatedAnalysis Of Maus By Art Spiegelman1100 Words   |  5 PagesThe devastating era of the Holocaust will always be remembered from the scars it left behind. The series Maus, written by Art Spiegelman, puts the Holocaust in a different perspective for readers. Vladek Spiegelman, a survivor of the Holocaust told the journey of his survival to his son, Art Spiegelman. Initially, I assumed this graphic novel would be about the racism, torture, and injustice the Jewish faced during the Holocaust by the Germans, but the book was more than that. Reading these booksRead MoreSymbolism Of The Film And The Mouse Hole1386 Words   |  6 Pages Very often an author or a director shares his or hers message with the reader or viewer with the help of certain symbols. In the novel Maus and the film Schindlerâ⠂¬â„¢s List, both Art and Spielberg use symbolism to show the true meaning of what happened during the Holocaust. Both the film and novel share similar and different symbols. Two of the biggest symbolic details of the novel and film is The little girl in the red coat who appeared throughout the film and the mouse hole which was talked aboutRead MoreMaus, By Spiegelman, And How They Survived The Holocaust1180 Words   |  5 Pageslots more of something else. But these strips are exactly what they are.† This quote was said by renowned American cartoonist Art Spiegelman, on his best-selling graphic novel, Maus, published by Pantheon Books in 1986. The anomalous novel depicts the life and story of Art Spiegelman’s Polish born parents - Vladek and Anja Spiegelman, and how they survived the Holocaust. In his novel, the Jews are portrayed as mice, the Poles as pigs, and Germans as cats. The story alternates between the parents’Read MoreAnalysis Of Maus By Art Spiegelm an1175 Words   |  5 Pages This report is based on the best-selling graphic novel Maus, written by renowned American cartoonist Art Spiegelman. The book was originally published in 1986 by Pantheon Books. The anomalous novel depicts the life and story of Art Speigelman’s Polish born parents - Vladek and Anja Speigelman and how they survived the Holocaust. In his novel, the Jews are portrayed as mice, the Poles as pigs, and Germans as cats. The story alternates between the parents’ struggles and the present day strainedRead MoreAnalysis Of The Complete Maus By Art Spiegelman1454 Words   |  6 PagesThe comic book memoir The Complete Maus, written by Art Spiegelman and narrated by both Spiegelman father and son, is a unique novel because it is the first of its kind. The novel received a decent amount of varying reactions from the public but was recognized and rewarded the Pulitzer Prize in 1992 for the originality of the book. A comic strip genre mixed with the memoir of the holocaust, from Art’s father’s first-hand experience, throws a whole different wave of emotions and feelings about theRead MoreUnderstanding The Holocaust and Preventing it Happening Again1025 Words   |  5 PagesUnderstanding The Holocaust and Preventing it Happening Again The human tragedy of the Holocaust was the systematic annihilation of millions of Jews by the Nazi regime during World War II. The adversity of this persecution influenced not only the European arena, but also peoples from all over the globe and their ideas. The impact caused by this ethnic cleansing was enormous. Peoples lives were drastically changed as they were persecuted and tortured. Families were taken out of their homes andRead MoreWorld War I And II1057 Words   |  5 Pagescentury, World War I and II, left a lasting impact on society economically, politically, and socially. As we have read in detailed archives on both world catastrophes, the nature in which violence shaped society after the war varied greatly. Ernst Jà ¼nger in Storm of Steel shares his heroic memoirs from fighting on the German front in World War I. Art Spiegelman tells the very personal and emotional story of his father, a survivor of World War II’s Holocaust. Throughout the war, Ernst reminds us ofRead MoreComparison And Contrast Of Maus And When The Emperor Was Divine1405 Words   |  6 PagesKalniesha Joseph Professor Lothes Lit 237 December 17, 2015 Fall 2015 Comparison and Contrast of Maus and When the Emperor was Divine Art Spiegelman’s Maus, the book was evolved around second generation trauma in father and son relationship. The novel, When the Emperor was Divine by Julie Otsuka was about a five different narrative perspective with the family s internment experience in the voices of the mother, daughter, son, and father. Each of the characters have their section for the bookRead MoreAnalysis Of Maus And The Sandman By Neil Gainman1454 Words   |  6 Pagesspecific context. Our education curriculums are heavily relied on reading comprehension, which has proven to be a struggle for visual learners. Graphic novels offer value, variety, and new medium for literacy that acknowledges the impact of visuals. Novels such as Maus by Art Spiegelman and The Sandman (vertigo) by Neil Gainman, not only appeal to visual learners, but are useful across all curriculums. Maus and The Sandman offer different style narratives and visuals that reflect the diverse natureRead MoreHistory: The Holocaust a Human Error Essay864 Words   |  4 Pagesdifferent. The Holocaust was so intesely horrific, so widespread, and such a strong point in history. Learning about it allows us to identify signs of such events and prevent them. We have developed entire vocabularies in order to recognize these. Genocide and pogram are both terms that are an example of this. They were formed in order to try to eliminate any possibility of history repeating itself. Indeed, the mere creation of words doesnt seem a legitimate measure to take, yet the impact such an action

Memory Boy Essay Free Essays

Memory Boy The book that I choose to read this 9 week period is called Memory by Will Weaver. The book is based on the lives of a family of 4 people; Miles, Sarah, and their two parents. Memory Boy starts out in the Mid West after a mountain range in Washington erupts and spews ash what seems billions of feet up, and over the entire United Sates like a blanket. We will write a custom essay sample on Memory Boy Essay or any similar topic only for you Order Now The ash is so thick that people have to wear dust masks outside to avoid the risk of breathing it in. Miles and his family finally decide to leave the town that they live in to head northwest. Since the ash is so heavy they can’t drive a car because those are restricted, and people can only use them on certain days to avoid the problem of pollution. So Miles assembles a new vehicle that he calls the Princess. It is a mix between a bicycle and a boat that they must pilot by either peddling, or when there is enough wind they have a sail from a boat to put up. They decide to leave under the curtain of night to avoid being detected by other people who would want to take their vehicle from them. As they make their way North they must face encounters with many obstacles such as road blocks, bandits, hunger, the government, nature, each other, and other hazards. In between telling us about they’re adventure north, Miles, who is the main character tells us the events leading up to their departure, starting with the day that the eruption happened. The novel starts out a peaceful journey by the family but they soon learn that their trip will not be easy and they must work together to survive. Miles is our main character and we watch all the events happen through his point of view. He would be a junior in high school if they still actually went to school. Miles is a smart individual who enjoys doing the job of a mechanic. He built the Princess by himself and is the only one who is about to fix and maintain it throughout the book. He takes a strong leadership role; even his parents look to him to solve the solutions. When the volcano erupted he was only in the 9th grade. So every other chapter he will flashback to his 9th grade year to tell us a story about after the volcano erupted. He often compares his life now to that of his 9th grade year, and how he would have done things different. He used to be disrespectful and would often act out in school to seek attention. He will explain to us how some of the events he tells us about have changed him. Miles sister Sarah is a few years younger than he is. She is a dark and morbid girl; the type that is into vampire, dark music, and dark literature. But even though she seems tough on the outside, but she is actually just hiding how scared she has been throughout this entire ordeal. She secretly looks up to miles even though she would never say so to him. She doesn’t like her father very much because he was always away when she was a child. Miles’s father was a jazz musician in a band before the eruption. He was always on the road with his band, so he wasn’t around much when Miles and Sarah were growing up. Although he seems quite docile at the beginning of the book we soon learn that he is actually quite the leader, and when Miles gets overwhelmed his father is always there to take the lead for awhile. Miles’s mother was the main caretaker of the children so she was always around. At the beginning of the book she kept the family together as a unit, they referred to her as being. The children see their mother as being helpless most of the time. It isn’t until later in the book that she really blooms as a character, and becomes a very useful asset to the group. How to cite Memory Boy Essay, Essay examples

People with Disability for Health Care Practices - MyAssignmenthelp

Question: Discuss about thePeople with Disability for Health Care Practices. Answer: Introduction Disability refers to an impairment that can be mental, physical, sensory, intellectual, cognitive and developmental that affects a persons life in terms of activities. Normally these conditions are present in someones life since birth or a person develops them in the course of their lifetime. In the society, people with disabilities are often associated with physical and mental impairment, which include visual impairment, mental retardation, mobility, and hearing difficulties. Most of the people with physical disabilities either have difficulties in talking, learning, walking, seeing, hearing, performing tasks and caring for self (Sobh and Tarej, 2017). Health Care Practices and Beliefs People with disabilities normally have greater unmet needs and limited access to health care services. The health promotion activities and ways of preventing diseases rarely target the people with disabilities, for instances, disabled women rarely get screening for breast cancer and also people with a mental impairment are ignored such that they even never get their weight checked (South andTarej,2013). The disabled people never get these health care services due to lack of ability to raise the required amount of money needed, there is also the problem of physical barriers whereby for instance the doorways are too narrow and they also face the challenge of limited health facilities that deal with their conditions. These people can be helped through affordable premiums and private groups or individuals can come in and finance them. Health organizations also need to carry out research on the needs of these people and find key solutions. The health sector also needs to come up with good policies that ensure that the disabled are not discriminated in the health service provision and that service delivery is improved for them to get the services efficiently (Kayness, Rosemary, French and Philip, 2012). Behavior and Communication Some of the people with disabilities normally have difficulties in hearing, talking, seeing, and that moving hence communication may be a big problem. In order for people to be able to interact with these people with disabilities they need to accept the fact that in society there are people with such conditions and they need to be treated equally and with respect because they also have the same societal goals such as being able to live independently, having full participation in societal activities. People need to understand that physical disability is a common occurrence and these people need to be listened and cared for without any form of discrimination (Lerner, 2011). Health Issues Associated with People with Disabilities These people with disabilities normally face the problem of developing chronic conditions, for instance, due to lack of health service provision some of the conditions are not recognized at an early age hence leading to serious complications. In the case of people with mental illness, they may become obese since they are normally ignored and are never taken to weight checkups. In addition, women with mental illness never get early breast cancer screening hence may consequently die (Harry and Thomas, 2017) How to be Sensitive to People with Disabilities I can help the people with disabilities by for instance helping the blind to have classes on how to use the brain in order for them to communicate with others efficiently (Thomson and Rosemarie, 2015). I can also help the people with hearing difficulties to attend sign classes and help the partially impaired people with hearing aid. I will also start campaigns on helping people with disabilities to get health care services and sensitizing people on respecting these people and giving them assistance when needed. Resources Available in Australia to help People with Disabilities In Australia, there is a national day for people with disabilities hence they have helped create awareness on the presence and importance of these people. The government of Australia has helped people with disabilities by providing mobility allowance, disability parking scheme, and disability career considerations. There are also free medical checkups for the people with hearing problems and the national companion card that allows people with disabilities to participate in some activities freely. Therefore, by recognizing people with disabilities give them the feeling that their needs are catered, which motivates them to accept their challenges enabling them to live a positive life (Australian Bureau of Statistics, 2014). Summary and Conclusion Disability is the physical, mental, or intellectual impairments that affect an individuals quality of life. Some of these disabilities can be from birth or acquired later in life. Disabilities are a common occurrence in society thus, there is a need for the people with disability to be cared for and respected. In this case, it is very important for people to learn to treat them equally with no discrimination and ensure that they get the required health service needed. Therefore, it is imperative for the society to remove the stigma it has placed in this people in order for them to lead normal productive life. References Australian Bureau of Statistics 2012, Disability, aging and Carers, Australia: Summary of Findings, cat no.4430.0, ABS, Canberra. Bagenstos, Samuel (2011). Law and the contradictions of the disability Rights Movement. New Haven: Yale University Press. ISBN 978-0-300-12449-1 Garland-Thomson, Rosemarie (Winter 2015). Feminist Disability Studies. Signs. 30:1557-1587. Harry, Thomas (2017). International Year for Disabled Persons. Public Health Reports. 95(5): 498-499. 1981 Kayness, Rosemary; French, Philip (2012). Out of darkness into light? Introducing the Convention on the Rights of Persons with Disabilities. Human Rights law review. Lerner, M. J. (2011). The belief in a just world: A fundamental delusion. New York: Plenum Press. Keter, D. T (2014). Transforming disability into ability: Policies to promote work and income security for the disabledpeople. Paris: OECD Publication Offices. 2003. Sobh, Tarej (2017). Innovations and Advanced Techniques in Computer and Information Sciences and Engineering. Springer. p.176.

Hotel Operation Management free essay sample

Hospitality is an undeniable aspect of the civilized world as testified by various literatures from all over the world. A warm and friendly reception of guests is considered as mandatory by many cultures around the world. Albeit, the face of hospitality changed drastically according to changing times to become more financial oriented, the basic aspect of hospitality still remains the same. With the growth of travel the hospitality industry grew by leaps and bounds. This essay tries to look at the hospitality industry from its humble beginnings to the ultra modern hotels and mind boggling technologies of the future. At the same time it also tries to identify the growing problems that the industry managers are increasingly forced to handle on a daily basis. The contemporary trends to attract customers and the challenges while doing so are the other main aspects of the essay. Hospitality in its most basic form would mean providing service to others and the art of being hospitable. The hospitality industry has its roots right in the ancient times. Right since the ancient Greek and Roman times there have been instances of travelers and also guest rules and facilities. The middle ages gave birth to the idea of inns that provided safety, security, food and accommodation to the guests. But, these were typically in private homes. The concept of established and institutionalized hospitality can be traced back to the opening of the Savoy Hotel with Cesar Ritz as its General Manager. However, it was after the Second World War that travel boomed. The other main reason for the drastic increase in travelling was the emergence of globalization that necessitated the concept of frequent travelling. Along with this, the cross-continental travel, facilitated by the Trans-Atlantic flights, was another important reason for the boom in the international travel which resulted in the rapid growth of the hospitality industry. Hospitality would mean receiving and treating strangers as guests in a warm and a friendly way. This would entail welcoming the guest and providing consistent and quality service. The hospitality industry performs a similar function, albeit in an institutionalized manner. Although many a times, the economic aspect of the hospitality becomes the primary driving force of the industry; the first motive should ideally be providing excellent and affordable service (Hogan 2008). The business dictionary defines hospitality as, ‘hotels, motels, inns or such businesses that provides transitional or short-term lodging, with or without food (Business Dictionary 2013). This definition encompasses the two main aspects of the hospitality industry; lodging and boarding. However, the most important aspect of the hospitality industry is its inclination towards guest satisfaction; indeed, to provide a service of a ‘home away from home’. This can be only achieved by providing exemplary service that focuses on exceeding the expectations of the guests. The hospitality industry may be widely regarded as an institution providing food and beverage; but, the greatest profits for the hotels are from the sales of rooms which is a service and not a product as it is resold daily and if not sold is a perishable commodity. Service is an essential part of and industry. Providing quality service is of utmost importance especially in the context of the hospitality industry, which is primarily regarded as a service industry. Service can be defined as a type of economic activity that is intangible, is not stored and does not result in ownership. Service is consumed at the point of sale (Investorwords 2013). This means that service is not just a product that can be pre-packed and sold over the counter. It involves a human aspect that makes the delivery of consistent and efficient service such a difficult task. This aspect of intangibility along with inseparability is a practical problem for the managers. Because, different people respond to different situations differently and the service that takes place between the consumer and the provider is generally irrevocable by nature. This makes the task of the managers very difficult in their endeavor to meet rising customer expectations. This phenomenon of rising customer expectations is a direct result of the growth of the global hospitality industry. The rising competition dictates that the competing hotels constantly try to outsmart each other in providing excellent guest service to ensure repeat guests. The physical aspects of the hotels cannot be changed: but, the service standards can be constantly raised to create a niche for the hotel. The current global scenario of the hospitality industry dictates that the customer is king and due to this rising competition one of the main concerns of the contemporary manager is the aspect of differentiating ones hotel from the competition to emerge as the winner in the race to attract customers and win their loyalty. Providing excellent customer service by meeting guest needs is not the only thing expected at present. The current demand is to exceed customer expectations by anticipating their needs and working towards fulfilling them (Scribd 2012). The other main factor that fuels this tendency is the fact that the contemporary customer is not really brand loyal as of old. They will have a set budget and due to the rising number of hotels will choose the hotel that provides the guest with the maximum value for money. Therefore, proactive measures to increase the efficiency of the service staff to be more empathetic towards the needs of the guests are required. At the same time adding value to the stay of the guests by providing them with various facilities and amenities like high speed internet connections and Wi-Fi zones in the rooms and other public areas of the hotels, spa services, gym and fitness centers, multiple fine-dining options are considered mandatory by hotels to achieve complete guest satisfaction (Victorino et al.2012). However, care should be taken to ensure that the services being provided are the ones that tackle the core necessities of the guests; otherwise, there is a possibility of the facilities to become mere add-ons having little or no relevance to the needs of the guests, therefore having no positive impact on the guests. The proposed new facilities should also stand the test of financial feasibility. In spite of all this, it remains a fact that service innovation is very important not only to meet guest needs but also to exceed guest expectations and provide a unique and amazing experience to the guest; this will ensure repeat customers and inspire brand loyalty. The changing landscape of the global hospitality industry tends to inspire imitation of the successful strategies employed by the competing hotels. In such a scenario, the upcoming hotels have the strategic advantage of bringing in better facilities than the existing competitors. However, this can be countered by ever increasing service standards by the method of service innovation. This has been hailed as the most comprehensive way to deal with the increasing changes (Wood and Brotherton 2008). Service innovation was comprehensively defined by Forfas (2006) by defining service innovation as a new or considerably changed service concept, client interaction channel, service delivery system or technological concept that individually, but most likely in combination, leads to one or more (re)new(ed) service functions that are new to the firm and do change the service/good offered on the market and do require structurally new technological, human or organizational capabilities of the service organization. This definition throws light upon the various functions that the concept of service innovation plays in the hotel’s evolution towards being a model of guest satisfaction. Service innovation can be in something as little as garlanding the guest when they enter or providing the guests with facilities for in room check-ins that will nullify the need of long queues and also add the personal touch and warmth of human interaction to the otherwise mechanical aspect of guest check-ins. Introduction of new services by product development like the usage of advanced technology in the form of I-Pad controlled rooms are another aspect of service innovation that can be utilized effectively to add value to the stay of the guests. Another way that the new innovations can be used to please guests is by combining them with existing services. For example, newspapers are traditionally provided by hotels to their guests on a daily basis. Along with this, electronic copies of international journals can be provided to the guests on demand; thus, effectively increasing the guest satisfaction without increasing the costs incurred. The existing facilities like the pool, spa, fitness center and the transport services can be combined in innovative ways to cater to the needs of the different customer segments. Other innovations that are not capital heavy like flexible check-in and check-out potions and childcare facilities require minor adjustment in the staff working and other policies; but, can have a huge influence on the psychology of the guests. Making the stay of the guests a memorable one can be achieved by using technologies like customized room decor. All of these measures are driven by a continuous need of the hotel to innovate and achieve guest satisfaction (Victorino et al. 2012). But, the main problems of trying to achieve guest satisfaction by service innovation are the possibility of redundancy or financial infeasibility. Therefore, the managers have to be very careful that the focus of the hotel remains as the satisfaction of the guests and not just continuous innovations. The hotels have to understand the needs of the guests by using various techniques like their feedbacks and also utilize surveys to ascertain the most necessary facilities and services and then implement them. Development of a target market will be a huge boost to the strategy of the hotel as it will allow the hotel to develop its services according to the needs of this target clientele (Karmakar 2004). The rapid spurt in technology is another main reason for the need for continuous change in the service requirements of the hotels. Technology is the most recent form of innovations and it forms an indispensable part of the hospitality industry. Technology is present in all the aspects of the hotel and is rapidly developing each of its functions. This is apparent in the quick addressal of guest needs by an intranet network that allows the staff to promptly take care of the guests’ needs. New technological developments in the kitchen like molecular gastronomy can work towards the complete guest satisfaction. But, in spite of all these technological advances in all the fields, the most important development has been that of information technology. Information technology has impacted all the aspects of the hotel and affects all the functions of the hospitality industry like guest relations and marketing. Information technology has become an indispensable part of the hospitality industry by restructuring every aspect to achieve maximum efficiency (Highbeam Business 2012). Customer segmentation, defining and forecasting consumer flow and thereby the marketing strategies of the hotel, and regulating the workforce are all achieved in an optimum way with the help of information technology. Thus, the widespread use of information technology has been the most important innovation in recent times. The hospitality industry can benefit a lot from this growth in the information technology. They can utilize various tools like websites, blogs, and social networking sites to promote their hotel and carve out a place for themselves in the market. The traditional modes of advertising have given way to the quicker and more efficient way of modern day marketing. Online advertising has many benefits like a global reach and also helps in cost cutting. Online reservations and ticketing have opened up seemingly unending vistas for the growth in the modern day travelling. It has increased the ease and at the same time has helped the hotels by increasing their client base. Customer feedback is also sought online and this helps the hotels to continuously innovate, improve and modify their service offerings and standards. The growth in the field of information technology, though very good for the hospitality industry, has its own drawback that has to be considered. The continuous development in the technology means that the larger hotel chains that have tremendous resources at their disposal can continuously innovate and implement the latest technological advances (Victorino et al. 2012). But, this has negative implications for the smaller hotels as they have to  cope up with the rising customer expectations but will not be able to financially support the upgrades. At the same time, technology, though efficient, has the tendency to remove the human element out of the guest operations that can severely impact the guest perception about the hotel. Therefore, the hotels have to continuously strive to achieve a correct balance between the efficiency of the automation and also the warmth of the personal touch while dealing with the guest needs. Service customization is a recent development in the field of service innovation. Service customization dictates that the services of the hotels should be altered and streamlined according to the needs of the guests. Examples of service customization will be the personalization of the room decor according to the specific demands of the guests or providing the guests with meals that have been prepared according to their instructions and using the ingredients of their choice. Providing pet care options is another example of service customization where the guest is provided with the services of his choice. But, it is not easy to implement service customization as it will require very flexible staff and customer policies and may also require extra staff to take care of the specific needs of the guests. Though the concept of service customization can result in high levels of guest satisfaction, it has also many problems that need to be considered. Implementing new methods of service customization will entail making drastic and sweeping changes to the operational strategies and may result in challenges like problems in shift timings and the requirement of more skilled workforce. These have to be carefully looked into by the individual and an assessment needs to be done into the financial and operational feasibility of the proposed change before implementing them. Along with these there are various industry and government guidelines, like HACCP, that have to be considered before introducing the new policies. Contemporary tools like six sigma can be used to add value and also evaluate the new policies. Service innovation and service customization along with modern day technologies are of utmost importance to achieve guest satisfaction and also to ensure loyal customers. It is only with their successful implementation that the hospitality industry can meet rising customer expectations. The guests visiting the different hotels look for an experience that is ‘home away from home’. The guests and the hotels share a relation that can be related to the concept of a host and his guests. If the only defining aspect is the financial one then the hotel stands to lose the guest who will seek a more personal experience (Lashley and Morrison 2000). This requires the hotel staff to be proactive towards the fulfillment of the guest needs and also exceeding their expectations by being attentive and also anticipate the needs of the guests. This will ensure that the guests will be surprised by the warmth of the hotel and will want to come back for more. Therefore, along with technological advances, having a competent staff is very important for the hotel to achieve guest satisfaction. In the pursuit of achieving excellence in the area of guest satisfaction, the hospitality industry can ill afford to neglect the needs of the staff. It is said that the amount of guest satisfaction will be equal to the amount of employee satisfaction, because only an employee who is happy with his work can deliver a positive guest experience. Therefore, the hospitality industry has to employ active human resource management policies that will ensure the employee satisfaction and commitment towards the satisfaction of the guests. There are many ways in which the employees can be made to work proactively towards the goals of the hotel. One of the main method is to empower the staff by making them a part of the decision making process (Spinelli and Canavos 2000). This will have a tremendous impact on the employee morale and at the same time will help the management to recognize the needs of the guests because it is the frontline staff that deals with the employees. In addition to these measures, the employee complaints should be actively taken into consideration and tried to be resolved effectively. Employee reward schemes will have a positive impact on their performances if they are linked to the guest feedback and are implemented transparently and fairly. Employee attrition is another major challenge that the faces the contemporary managers in their efforts to achieve excellence (Ravikumar 2012). Well trained staff is imperative to achieve guest satisfaction and the rising attrition leads to the shortage of adequately trained staff. When the staff leaves then the new employees have to be trained according to the standards of the organization and this results in the increasing costs. This has a direct impact on the profits and severely hampers the growth of the hotel. This leads to the hotels being forced to increase the salaries, which increases the operational costs. The recent skyrocketing of the costs of the raw materials has an Impact on the  satisfaction of the guests as it requires the funds that could have been utilized for improving guest facilities to be diverted elsewhere. All of these adversely impact the quality of the service provided to the guests. The very existence of the hospitality industry depends on the experience of the guests when they visit the hotel and it is of paramount importance for the hospitality industry to continuously work towards the fulfil lment of the needs of the guests. As mentioned earlier, the focus should not be on merely meeting the guest expectations; but, on exceeding them.